Erin Sarofsky is the internationally heralded creative visionary regularly chosen by brand and entertainment titans to lead their most artful storytelling projects.
In 2009, Erin Sarofsky launched Sarofsky in Chicago’s booming West Loop neighborhood. Recognized internationally for brilliant design-driven production that is limited only by the imagination, Erin and her firm have forged longstanding relationships with proven leaders of the advertising and entertainment industries.
Under Erin’s leadership, Sarofsky is well known for creating gorgeous, innovative main title sequences for blockbuster movies and television series, including “Captain America: The Winter Soldier,” “Guardians of the Galaxy,” “Ant-Man,” “Doctor Strange,” “Animal Kingdom,” “Shameless” “Community,” “Full Frontal with Samantha Bee,” and many others.
Over time, Erin’s artistry has expanded exponentially in every conceivable way, including in style and medium. Stylistically, she constantly breaks new ground as a live-action director. Recent examples include her mesmerizing macro imagery that sublimely introduces each episode of Animal Kingdom and her patent, iconic look brought to life for Jeep’s three-spot Release Your Renegade campaign. There’s also her signature, original short film piece written and directed for Apple, which earned acclaim from the brand’s audiences worldwide.
The art and conceptualization of main titles sequences is what draws viewers into their favorite shows. This talk will focus on that as well as the science and practical matters surrounding the genre.
At their best, main titles capture the tone of the show they are representing because their purpose is to transition the viewer from their own life into the world of the show. Every show has that unique thing about it that makes it stand apart from other shows and our job as main title designers is to find that insight and define a look/technique that further cements the concept.
This art form sits in an interesting part of our field and requires many different expertises; design, typography, ideation, short format narrative, visual effects, editorial, color treatment… and so on. And beyond that, it also requires other skill sets we rarely acknowledge such as legal, producer and client management support.
When the stars align, you can be part of making iconic imagery that transcends any other medium.
Talk - Demystifying Main Title Sequences
Fri - 16:00 - room1